Send us a postcard

Monday, 27 June 2011 15:13

One of the most cost-effective ways to mail out a selection of message to your clients and potential clients is with postcards. They can be all sorts of shapes and sizes, I've even created them in the shape of Diggers and Trucks before. I've also created some nearly half a metre long, both difficult to miss.


Below is a set I have just created for The Knot Garden they are going to mail them out and also ditribute them at The Norfolk Show, where they are sponsoring.




A seed has been sown.

Friday, 24 June 2011 14:07

I have recently been creating some new ads and a set of mailers for a client very close to here. So close I can cycle there in 3 minutes. The Knot Garden is a Garden Centre that specialises in established container-grown trees and shrubs, carefully tended topiary and an amazing selection of exotic and semi-tropical plants.


After putting together a selection of ideas, I was pleased that the client decided to go with an ad that didn't show any plants. An example of the ad is below. A full set of mailers are being printed ready for the Norfolk Show.




New Business. New Logo.

Friday, 24 June 2011 13:45

I have recently been involved with the mentoring and development of a brand for a very exciting project. Always an interesting journey and a lot of ideas discarded on the way. Below is the final version.


Paul White of HUSK, Heydon's soon to be open Wood Fired Bakery was very pleased too. '...seriously grand job Carl,you nailed it totally..'




Feature Time.

Tuesday, 24 May 2011 08:48

Earlier this week I was interviewed by Sally Duckett, a journalist with International Thoroughbred Magazine ( with regards a feature they are running about Art and the Thoroughbred.

As an Art Director I have commissioned many pieces of illustration over the years but none so high profile as the front of the annual Shadwell Stallion Brochure. Since the first one in the 2001/2 season, an illustration has adorned the front of this prestigious piece of print. A variety of artists, styles and techniques. All beautifully created and all as unique as the horses and business they represent. Below are just a few of the ones created in the last few years, if you would like to know more, please feel free to contact me.












Tin Horse - Solid Gold

Monday, 23 May 2011 22:25

As part of my role in creating work for Shadwell Estate Company, I am often asked to reflect the success of a particular stallion. The other day SAKHEE (my particular favourite) had a very big winner in France. His son, TIN HORSE won the Poule d’Essai des Poulains Gr.1 (French 2000 Guineas), at Longchamp. As this was such a big win we needed to get a selection of ads out that day and the following day to publications around Europe, including a full page in the Racing Post (See example below). It seemed to go down well, not only with the client but also with the publication. "We all think it looks amazing. Even the display boys commented on how good it looks and believe me that's an achievement". Was a response from the Bloodstock Team. Mike Griffin the Commercial Director of the Racing Post commented that he "Thought it looked brilliant". Praise indeed.





Friday, 13 May 2011 14:55

Living and working out here in deepest darkest Norfolk it is sometimes very easy to slip off the radar. There are many opportunities to network, something I have been very sceptical of in the past. However, I have just been to the final networking meeting of Broadland Business Breakfast Forum's launch year and possibly the best to date. The breakfast was very good too. Thank you Weston Park (

Although this network is a very new set-up, it is one I hope continues to grow in strength and size and more importantly the direction it takes is up to the members. If you want to know more, take a look here;


My Other Passion

Friday, 13 May 2011 14:35

In 2003 my son Theo, 4 years old at the time, started playing rugby at Holt RFC with the next generation of future England hopefuls. I stepped over the white line to help and 8 years later I am still coaching them. We have gone through running about in grass that came up to their knees, introducing the boys to tag-rugby, competitions, festivals and even touring, once without even playing a game of rugby as the pitches were totally waterlogged. But why let that spoil a tour. It didn't.

In 2011 the Holt under 13s won The Norfolk Cup, a massive acheivement. Holt, as a club has only won it once at a senior level and once at junior level. Both 35 years ago!

The rugby season may be over but the fun still continues. For my sins I have been elected as Youth Chairman and there are many forthcoming activities and events to plan for. The biggest of which is a tour to Morroco in 2012. We like a challenge.

To see what we've been up to and to follow any future activity you can read about it here; You can also read about how we actually won The Norfolk Cup here;


10 years

Tuesday, 03 May 2011 09:01

Sometimes you are so busy doing it can be easy to overlook some quite significant landmarks.

This month signals the beginning of my 11th year in business.


10 years ago I left The Point as Senior Art Director to go alone. Scary times, exciting times. It is difficult to sum up the past 10 years apart from lots of hard work, lots of fun and some really exciting projects.


I have, amongst other things, been to Spain and back in a day for some Auto Trader photography, met Frankie Dettori, Rick Wakeman, Willie Carson. Sat in the same room as Princess Anne, Sir Alex Ferguson and bumped into, literally, Zara Phillips. I have created work for Dubai, America, Germany, New Zealand, Uraguay and, of course, Wood Dalling, where I live. I have worked on a variety of projects, creating ideas for a variety of fields, from Equine to the Motor Industry. Theme Parks to Sports Coaching. Photographers to Festivals.


Some of my more interesting projects have required me to photograph a naked man on a motorbike at 7am on a Sunday morning in Norwich, commission some amazing illustrations, judge an illustration competition, source thousands of inflatable chairs to be mailed out, fit ten people in one bed and source a hairy biker - not for his face but for his butt! (He wasn't quite hairy enough, so we had to Photoshop extra hair...) and many more


Thank you everybody for your support and help, especially all those clients that have liked my ideas and thinking, letting me create all sorts of concepts and projects.

Always good to look back on the fun times. If you would like me to look anything for you, just call. It's okay, don't worry, I do normal stuff too.


My weekend job

Tuesday, 03 May 2011 08:43

At the weekends I have another job. One I enjoy enormously and have been doing voluntarily for nearly eight years.

I am one of the coaches at Holt Rugby Football Club and have just finished the under 13s season. An amazing year, our first in the Youth Section. A year of ups and downs but most importantly a year in which the Holt under 13s won The Norfolk Cup, the biggest up you can imagine (pic below). I also put together a blog about our activities, you read all about it here:






Tweet time

Thursday, 07 April 2011 09:24

Still not tweeting?

It's never too late to start. See how my mind works.



Shopping locally

Thursday, 07 April 2011 09:08

In these days of digital communication, social networking and 24hour society, it becomes easier and easier to retreat into one's shell and not meet face to face. Now, as much as I have been more than happy to deal with clients as far afield as Dubai, the USA, Australia and New Zealand it has been a refreshing change to deal with two new clients in the last week or so. And both of these I could either walk to or literally 'get on my bike' for a meeting.


HUSK - Heydon's soon to be Wood Fired Bakery

Paul White, you may have seen him in the EDP recently (Wednesday 6th April) or even heard him on Radio Norfolk being interviewed by Wally Webb, is in the process of turning a former Blacksmith's building into a Wood Fired bakery. Exciting times, not just because it means we will have real bread, made from local ingredients, freshly baked on our doorstep but because he has asked me to work on his brand and look at how he can publicise this exciting venture. Oh, and the bread tastes gorgeous too. I have put a pick on here of some samples Paul made recently for a meeting we had.





The Knot Garden - Specialist Garden Nursery

Born out of the love of gardens and gardening, this family run business has grown from strength to strength, lterally. 6 acres of unique specialist plants. No patio sets, no fountains, coffee shop. Just plants and some very large ones too. If you are looking for an instant change to your garden, The Knot Garden is the place for you. That's not to say they don't have plenty of smaller plants too, Rhododendrons, Azalaes, Acers, Photinias abound. Take a look for yourself. In helping them spread the word I have been asked to look at creating some new ideas and advertising for them. Pleasure. Blooming pleasure to be precise.






Sculptural embossing

Tuesday, 01 March 2011 09:24

It sounds complicated. And it is.

However, with a lot of help from those wonderful people at Gallpen and their embossers in Ipswich, we have a very fine example of sculptural embossing.

Thank you Shadwell for allowing me the opportunity to create such items. Quality product deserves quality support.

Let me know what you think.C_Durban_Arab



Thursday, 27 January 2011 14:47

Fancy the odd tweet?

Well, maybe not that odd but sometimes a little strange. It's how my mind works.



Tour Of Britain

Thursday, 27 January 2011 14:40

A little project I did with Salhouse Primary School last September.

Fourth pic down. Great to be involved in, not just the project but the school and all the brilliant children.


Time for a cupcake?

Thursday, 20 January 2011 11:40

I was recently asked to create a selection of ideas for someone to promote their cupcake business. They had no identity, just a name a few pics, oh, and they liked chocolate brown and blue. Below are the two preferred ideas that are currently being circulated in the Devizes area, hoping to bring in the business for Janie. I like something I can get my teeth into.



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