Synergy Multi Academy Trust

I was recently asked to create a logo for a newly formed Multi Academy Trust. I was asked to only create three ideas, which although restricting was also a good discipline. With this being a collective group of schools joining together, with others hopefulyl joining at a later date, I was conscious of choosing muted colours, so as to not favour one existing school logo. Two of the concepts were based on linking and joining together, the third was a typographic option using negative space to highlight the 's'.

I presented the initial concepts to a group of six people and the logos were discussed with a preference being made there and then, albeit with a slight moderation.










The preferred concept, updated.